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Cosmetic Choice
A Personalized Beauty Shopping & Advisory Platform
June 2020
Cosmetic Choice was envisioned as a new-age beauty platform where users could shop for cosmetics, get expert guidance, receive personalized product recommendations, and book specialized treatments tailored to their unique needs. Seeing the gap between standard e-commerce and truly personalized beauty experiences, the founders set out to create an ecosystem that blends shopping, expert advisory services, and professional treatment bookings into one seamless experience. I joined during the concept validation phase, focusing on designing a digital journey that helps customers make smarter beauty decisions — grounded in science, guided by experts, and strengthened by community trust.
SERVICES
UX Srategy, User Flows, UI Execution, Competitive Analysis, User Research, Prototyping, Testing Cycles
Project Overview
Create a one-stop solution where users can find personalized beauty products, consult with licensed professionals, and book cosmetic treatments effortlessly.
Cosmetic Choice offers a new paradigm in the beauty industry, combining e-commerce, expert guidance, and service bookings in one platform. By connecting customers with vetted dermatologists and cosmetic clinics, it delivers a more confident, science-driven beauty experience.
Through a combination of smart product suggestions, professional advice, and localized service discovery, Cosmetic Choice elevates traditional beauty shopping into a trusted, customized journey for every skin and beauty need.
Approach
Wireframe
We used an iterative UX design process focused on three pillars: 1. Personalized User Journeys (based on skin type, concerns, and goals) 2. Simplified Consultation and Booking Flows 3. Strong Community-Trust Signals (verified reviews, expert bios, safety certifications)
By staying close to user needs through continuous research, testing, and refinement, we built a platform that is not just beautiful but deeply functional, clinically credible, and user-centered.
Crafting a Personalized Beauty Ecosystem
We applied a classic Design Thinking process tailored to the beauty and wellness domain.
Empathize Conducted user interviews with beauty shoppers, dermatology patients, and aestheticians. Identified core frustrations: overwhelming product choices, distrust in online reviews, confusing treatment options. Define Formulated personas around Skincare Seekers, Beauty Enthusiasts, and Treatment Explorers. Defined problem statements focusing on ease, trust, and guidance. Ideate Brainstormed solution ideas including skin quizzes, expert video consultations, and treatment locators. Mapped end-to-end user journeys. Prototype Developed low to high-fidelity wireframes covering homepage, consultation booking, product recommendations, and clinic profiles. Created modular design systems for reusability. Test Conducted usability tests with 20 users across three persona groups. Captured insights on navigation, trust signals, and feature desirability. Refine Integrated expert profiles, AI-driven personalized recommendations, and verified review badges based on testing feedback. Streamlined the booking process to three simple steps.
The design focused on building trust, offering personalization, and creating a seamless blend of commerce and care. We aimed to simplify beauty decisions by guiding users with expert-backed, elegant, and emotionally reassuring experiences.
Final Design
We delivered a sophisticated, clean, and beauty-forward visual design centered around accessibility, personalization, and professional credibility.
The final design offered an elegant, credible, and easy-to-navigate platform where beauty and science meet in a seamless digital experience.
Product Images
Achievements
Working with Pulkit was a game-changer for us. He truly understood how important trust is when connecting users to beauty professionals and products. His team’s design strategy brought our vision to life with precision and elegance.
-Founder, Cosmetic Choice
Cosmetic Choice quickly became a trusted destination for beauty-conscious users seeking personalized advice and clinically-backed treatments. Within months of launch, the platform gained excellent user engagement and recognition.
The platform achieved a 30% higher consultation booking rate than industry benchmarks, a 4.7-star user satisfaction score, and significantly increased average session times due to personalized engagement. Cosmetic Choice established itself as a benchmark for hybrid beauty-commerce platforms combining shopping and professional services.
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